New Balance

William J. Riley founded New Balance in Boston in 1906, initially specializing in arch supports. Renowned globally for its heritage-inspired running sneakers, the brand experienced a cultural reawakening in the 2010s due to a renewed appreciation for “dad shoe” aesthetics. Today, New Balance’s product catalog captures a duality of sportswear and lifestyle, spanning sneakersapparel and accessories. Discover the past, present and future of New Balance including the 9060 'Triple Black,' 2002R Protection Pack 'Phantom' and the Bricks & Wood x 9060 'Nothing Changed but the Address.'

New Balance
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